SMS Template containing information sent by Bank or financial institution or insurance company or Credit Card Company to its clients.

SMS Template containing information regarding travel schedules, ticket booking and reservation sent by Airlines or Indian Railways or its authorized agencies to its passengers.

SMS Template containing information sent from registered educational institution to parents or guardians of its students.

SMS Template containing information to its clients pertaining to the account of the client sent by a company or a firm or depository participant, registered with Securities and Exchange Board of India (SEBI) or Insurance Regulatory Development Authority (IRDA) or Association of Mutual Funds in India (AMFI) or National Commodity & Derivative Exchange Ltd. (NCDEX) or Multi Commodity Exchange of India Ltd. (MCX).

SMS Template containing information sent in response to ecommerce transactions made by their customers by e-commerce agencies.

SMS Template containing information sent to its employees or agents or to its customers pertaining to services or goods to be delivered to such customers by a registered company.

Transactional SMS can be used by:

  • Registered Education Institutions (Only for sending critical information to parents).
  • Airlines & Railway (Only for sending ticket & PNR details to passengers).
  • Registered Companies.
  • Insurance Companies.
  • Registered Banks & Financial Institutions.
  • Credit Card Companies.
  • Stock Market Alerts (Only to opted-in/subscribed customers).
  • E-Commerce website sending response to ecommerce transactions made by their customers.


Does Transactional SMS have Sender ID?

Yes, you can have Send ID for sending Transactional SMS. Sender ID should be of 6 capital alphabets representing the brand/ service/industry. Sample Sender ID – TD-ABCDEF

T- Stands for “Tata Teleservices “it’s a “Service provider”.

D – Stands for “Delhi” a “Service Circle”.”-“–Delimiter

ABCDEF – is the “sender ID” of six alphabets representing a brand or organization or service sending the Transactional SMS

Can I have multiple sender ID’s for a single account?

No, you can only have a One Sender ID for a Single Account.

Does Sender ID need approval?

Yes, Sender ID should be approved from TRAI.

Will there be any time period for Sending SMS?

No, there is no time period for sending Transactional SMS, You can send Transactional SMS round the clock 24/7 all the 365 days.

Can I send SMS to DND NUMBERS?

Yes, Transactional SMS’s can be sent to DND (Do Not Disturb) Numbers.

What are the requirements for using Transactional SMS?

You just need to fill an undertaking letter and submit Templates for the approval of TRAI.

What details should be included in undertaking letter?.

Undertaking letter with company Letter Head duly signed.

Category & User name under which you want to send Transactional SMS.

Why undertaking letter?

Undertaking letter is used for sending the user particulars for TRAI approval.

What does the Template contain?

A Template is predefined message which has to be sent. Transactional SMS works with template based messaging.

How many templates can I have?

You can have many templates.

Do my Templates require TRAI approval?

Yes, Template should be approved by TRAI.

What Happens If I send SMS without TRAI approval?

The SMS Template will not be sent.

What happens if I made changes to template after the TRAI approval?

The SMS template will not be sent if u add/modify even a single space in the SMS Template.

Credit Slab
2000 SMS
5000 SMS
10,000 SMS
25,000 SMS
50,000 SMS
1,00,000 SMS
Price (INR)
Rs. 700.00
Rs. 3,000.00
Rs. 4,000.00
Rs. 10,000.00
Rs. 15,000.00
Rs. 25,000.00
60 Days
60 Days
120 Days
120 Days
365 Days
365 Days


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